Visual identity for Arcústic comissioned by Gaspar Alloza, architectural acoustics consultant.
The name/brand Arcústic is the sum of architecture and acoustics. The letter u launches its accent in a parabolic arc up to the point of the i, which it's at the same time a sound slingshot and a semicircular arc. We are looking for a timeless and contrasted graphic like a grand piano.
![](https://cdn.myportfolio.com/8e73fb3c-da13-415e-bbfc-b24ade40afb8/f84b7969-8d23-4afa-8bd4-84fbecdb817a_rw_1920.jpg?h=a175ca8320c0e43fbc9650adc57c7e1b)
![](https://cdn.myportfolio.com/8e73fb3c-da13-415e-bbfc-b24ade40afb8/6d3d526c-b777-421b-80c8-6b35fb311ec0_rw_1920.jpg?h=3561cbf34cb37a58257d8ddc65f8ace5)
![](https://cdn.myportfolio.com/8e73fb3c-da13-415e-bbfc-b24ade40afb8/a4df1f61-64ce-4b63-8579-fe5c4fc37802_rw_1920.jpg?h=d91eb08c56fd1cfdef9a9c45b24fa253)
![](https://cdn.myportfolio.com/8e73fb3c-da13-415e-bbfc-b24ade40afb8/faa3428d-a6c3-447d-8adf-22ffa15e56ee_rw_1920.jpg?h=fe79b18a9a64d5b67904520131a8ea54)