Carla Habif Hassid, an architect, is running for dean of the College of Architects of Catalonia (COAC) with a radical proposal to modernise, democratise and give a voice of her own to this almost century-old professional association.
Grup DDD commissioned me for the new identity, website and social media campaign. The visual identity is inspired by Bauhaus and Russian constructivism, using a dynamic composition with diagonals and blocks of colour. The message is one of openness to participation to build a more transparent and diverse entity, more in line with current needs. In this call, which was a protest, the number of votes increased by 50%.